Hey, I’m Hels..
I help you move forward with focus, strategy and direction, without the wasted time and thoughts of negative energy (cos let's be honest where the hell is that getting you?!)
I help you get to where you want to be with focus, direction and strategy.
I’m an award-winning, action-focused business coach, consultant, and hypnotherapist dedicated to empowering women like you to break through the barriers holding you back. Whether you're starting from scratch or looking to grow your business, I’m here to guide you with actionable strategies, grounded advice, and none of the BS!
I’m Here to Help You Succeed
I’ve lived the entrepreneurial journey. From humble beginnings at my parents’ greengrocer market stall in Cardiff to growing a multi-million pound retail brand, I’ve experienced the highs, the lows, and everything in between.
It wasn’t always easy, but my passion for business never wavered. Now, I channel that passion into helping people like you discover your potential, find clarity, and achieve success on your own terms.
My journey in business truly kicked off with the creation of a well-known retail brand, Flying Tiger. Within five years, I grew the company into a multi-million pound enterprise, with nine stores across the UK and a team of over 200 people.
From turning over £1.2 million in the first year to £6 million at the time of my exit, I’ve experienced first hand what it takes to scale a business - and now I’m here to share those insights with you.
I get under the skin of your business, I love doing the do and have a let's do this attitude with everything.
I’ve Been Where You Are Now
While building Flying Tiger, I realised that success on the outside didn’t always match how I felt inside. I was dealing with burnout, the breakdown of family relationships, and overwhelming life changes, including a difficult journey to motherhood.
After nearly losing my life, I came to understand that true success starts with how we feel and think about ourselves. I believe that everything starts with you - and I’m here to help you recognise that too.
My Coaching Approach
I offer a blend of coaching and mentoring designed to drive real change. If you’re ready to push past the overwhelm, stop feeling stuck, and create meaningful growth, then you’re in the right place.
With my support, you’ll move from “I can’t” to “I can” and see the tangible results in your business and life.
But if you’re not ready to embrace change, I might not be the right fit. I only work with people who are committed to transformation.
In addition to my business expertise, I’m also a certified practitioner in holistic coaching, including time line therapy and hypnotherapy. I know how critical it is to align your mindset with your business goals, and I use these tools to help you break through mental barriers and achieve sustainable growth.
Let’s Talk Over Cake (or Coffee!)
I’m here for real, relatable conversations. I believe in building authentic connections with the people I work with, because we all deserve to feel seen and heard - both in business and in life.
So, grab a coffee and let’s start a conversation about how you can move forward with confidence.